by Laminin Coaching
Figure out where AI fits
in your construction business.
We're not an AI consulting firm and we don't do projects. We diagnose, then place the platform and people who do the work. Capacity first, automation second.
Adoption Beats Tools
Most AI for construction fails because it starts with tools instead of workflows. Companies buy software, run a demo, and hope the team adopts it. They don't. We flip the script.
Start with a human — an AI-trained virtual assistant — who creates immediate capacity. Your team feels the relief right away. Then transfer repeatable workflows onto that VA with documented SOPs. Processes get standardized. Balls stop getting dropped.
Then automate the highest-ROI pieces. The AI works because there's a human foundation underneath it. Adoption sticks because the workflow was proven before the automation was layered on.
Two Entry Points
Pick the starting point that matches where you are. The Assessment is the lighter-touch diagnostic; the Workshop is the deeper, team-wide working session.
AI Workshop
A full-day workshop, in-person or virtual. Your team identifies the highest-ROI AI use cases in your business and walks out with a prioritized game plan.
- Hands-on session with your leadership + ops team
- Construction-specific use-case identification
- ROI scoring across time savings, cost impact, speed
- Prioritized 90-day game plan as deliverable
- Team alignment on what AI can and can't do
AI Readiness Assessment
A diagnostic engagement, virtual or in-person. We score where your team is today and recommend the right starting point — VA, AI, workshop, or some combination.
- Capacity → Transfer → Automate → Scale audit
- Workflow inventory + bottleneck identification
- Tool-stack assessment (Procore, Bluebeam, etc.)
- Recommendation report: where to start, what to skip
- No-pressure follow-up conversation
After the Workshop or Assessment
For companies ready to go deeper, we run two longer-form engagement types.
90-Day Sprint
A scoped engagement that puts an AI-trained VA inside your business, transfers high-ROI workflows onto them, and begins automating those workflows through the Mickey platform. Weekly working sessions with Chad. Outcomes: documented SOPs, automated baseline tasks, measurable throughput gain by day 90. Available via discovery conversation after the entry-level engagement.
Kickstart
A longer-term coaching engagement for businesses expanding AI work across multiple departments. Sequenced Sprints, broader Mickey module rollout, and quarterly strategic check-ins with Chad. For owner-operators who want a sustained coaching relationship as the AI footprint inside the business grows. Available via discovery conversation after the entry-level engagement.
Start with the Workshop or the Assessment. We'll talk about Sprint and Kickstart once we know your business.
The Ideal Path
From first conversation to ongoing AI adoption — here's how the journey unfolds.
Talk
Free strategy call
Workshop
Align your team
VA
Immediate capacity
Sprint
90-day implementation
Ongoing
Quarterly optimization
Chad Gill
Founder, VAs for Construction · Founder, Laminin Coaching · Construction Industry Veteran
We don't build custom software and we don't do AI consulting projects. We design workflows, shepherd adoption, and run the implementation work through the Mickey platform and an AI-trained VA placed inside your business.
Chad Gill has been the owner-operator of Concreate Inc. since 2002 — a commercial concrete polishing, grinding, and coatings company working alongside general contractors on job sites across the region. 23+ years in commercial construction before most contractors had heard the word "automation."
Speaking & Events
Find Your Starting Point
Not sure where to begin? Book a 15-minute call or take the Free AI Readiness Quiz.