Built by a Contractor,
for Contractors

Chad Gill spent over two decades in the commercial construction industry before most contractors had heard the word "automation." He founded and ran Concreate Inc., a commercial concrete polishing, grinding, and coatings company working alongside general contractors on job sites across the region — estimating work, managing crews, chasing submittals, and doing every administrative task that nobody else had time for.

He knows what it looks like when a PM is buried. He's been the owner who couldn't get visibility into his own jobs without picking up the phone twenty times a day. He's felt the friction of a sloppy handoff from estimating to ops, watched bids go out late because the right person wasn't available, and managed the chaos of field-to-office communication that somehow never quite worked.

That experience didn't just give him credibility — it gave him a diagnostic eye. When AI tools started maturing, Chad didn't see software. He saw solutions to problems he'd lived for years.

He built VAs for Construction to solve the exact problems he couldn't solve fast enough inside his own company. Not by throwing technology at contractors and walking away, but by placing trained virtual assistants inside their businesses and then shepherding a real implementation process — transferring workflows, documenting SOPs, and automating the highest-ROI tasks first. The "crawl, walk, run" approach he developed through Laminin Coaching became the backbone of every engagement: get capacity first, then automate. In that order. Always.

Today Chad works with GCs and subcontractors who are curious about AI but don't know where to start — and more importantly, don't have time to figure it out on their own. He's not selling software. He's not selling a staffing solution. He's building the operational infrastructure that lets construction companies grow without adding overhead.

He speaks at industry events, consults with construction firms on AI adoption strategy, and runs the Blue Collar AI Workshop — a hands-on session designed to show contractors exactly where AI fits into their business today, not in theory.